How it works

Standard mode models organic traffic growing linearly from zero to your target over the ramp-up period, then holding steady. Monthly revenue is visits x conversion rate x average order value, and ROI is (total revenue - total cost) / total cost across the projection horizon. Executive mode compares customer lifetime value against acquisition cost (monthly spend / new customers) — the standard channel-health metric used by finance teams. All calculations run in your browser; nothing is sent to a server, and projections are estimates, not guarantees.